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Digital Marketing 2014: A Statistical Wind Up of the Year

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2014 has been an eventful year for the Digital Marketing Arena. The industry has witnessed tremendous growth, strategic shifts, re-alignments, transformation and innovations. Here is a recap of the year with some useful statistics to help you for your marketing strategy for the coming year.

The Good News
• As many as 71% organizations planned an average of 27% increase in their digital marketing budget.
• B2B content is most significant for customers. 57% of the purchase decision is made before a customer talks to a supplier
• A total of $118 billion was spend on content marketing

From the Industry Insiders
• Surprisingly, 67% of B2B content marketers think that event marketing is the most effective medium
• 46% of the population judge an organization’s credibility based on the website design
• Landing page videos get 86% more conversions
• The most effective form of content marketing is customer testimonials with a success rating of 89%
• 34% of Fortune 500 organizations are active on blogging platforms

Demographics
• 67% of Google+ users are male
• 89% of the population between 18-29 years are using social media
• 43% of seniors between the age of 65 and more are active online

Visual Marketing
• 41% of all ecommerce traffic is on Pinterest as compared to 37% on Facebook
• The top content category on Pinterest is Food with 57% user sharings
• Use of Video increased by 73%. Video based posts generate 3 times more inbound traffic
• Use of Infographics increased by 51%. Image based articles get 94% more views
• Two-thirds of firms plan to increase spending on video marketing in the coming year

Social Media
• 91 out of the Fortune 100 companies use LinkedIn
• Facebook is the number one Influencer for 47% of all Americans
• 85% of B2B buyers look for information through social networks

Predictions
• 25% of the ad market in 2015 will go to internet advertising
• 18% plan to increase marketing using Google+
• By 2020, 85% of customer organization relationships will be without human interaction

Need help getting ready for 2015? At Creative Ideaz, we can help turn your business around by implementing our digital marketing know-how which includes social media marketing, SEO (search engine optimization), conversion optimization, and content marketing.

References:
http://webbiquity.com/business-blogging/104-fascinating-social-media-and-marketing-statistics-for-2014-and-2015/

Posted by Kirien on December 28th, 2014

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