Did you know that colour is one of the simplest ways of achieving effective branding? The results of using the right colours for marketing brochures, online shops, websites and videos have been absolutely phenomenal. Here are some useful must-knows for creative teams that are serious about their branding initiatives.
Colour preference studies noted by Joe Hallock highlight the following interesting results:
• Blue is the most preferred colour for both men (42%) and women (35%)
• Similarly, orange is the least preferred colour for both men (33%) and women (22%)
• Purple is surprisingly favoured amongst women, and significantly avoided by men
• Blue is the most preferred colour amongst all age groups, right from 0 to 70+
• After blue, white is the next preferred for the 70+ generation, with green being the next best for age groups up to 50
• Purple and red are next best for age groups of 18 to 69
The Luxury Factor:
• For brands that symbolize wealth and luxury, gold, silver and purple are the most favoured colours
The Isolation Effect:
• Colour contrasting is the easiest way to make elements stand out in a design. The best way to use this technique is for call to action elements, for example ‘Submit’ buttons. A bright red button on a light blue background is one of the most effective methods of creating action elements on a web page.
The Colour Code:
Some colours are known to invoke familiar behaviours and emotions among people. Though there may not be too much scientific backing, marketing gurus have known to use these colour secrets in their successful campaigns from ages.
Hot pink – is on the top of the list for youth, femininity and high energy target customers
Blue – Even though a popular colour, it is known to suppress appetite and should be avoided for marketing food
Red – This colour is known to be the best for food marketing as it stimulates hunger
Green – A great colour for environmental and medicinal products
Yellow – A happy go lucky colour that symbolizes sunshine. Goes well for CSR campaigns and children related products and services
Getting that online cash register ringing may not be as difficult as you think it is – provided you are tuned in to the tips and tricks of the trade. For a complete makeover of your online business, do get in touch with the experts at Creative Ideaz today.
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK