2015 is witnessing a momentous interest in the creation, publication and distribution of video based content. While video has already established its popularity on the social sharing front, there is a new awareness in the corporate world on the effectiveness of digital video for product branding.
Here are the top three strategies adopted by digital agencies for effectively using videos in marketing campaigns.
» Video on Landing Page:
This is a great way to increase viewership and brand recognition. Industry experts believe that 60% of viewers prefer viewing a video rather than reading about a company as soon as they enter the website. Some agencies have data to indicate that the click rate is 3 times more if there is a video on the landing page.
» Smart Phones and Tablets:
According to Forbes magazine, in 2015, 20% of the total video content will be watched on smart phones. This trend is predicted to grow to an enormous 87% by 2018. Watching videos on the go is easy and convenient, and has special affinity with the Gen Y workforce. Videos designed for smart phone users are shorter in length and with fewer text captions and call to action links as compared to web videos.
» Highlighting a Social Cause:
Corporate Social Responsibility is now on the value list of almost all organizations, irrespective of their size and scale. Universally, all organizations do their bit in promoting awareness, raising funds and organizing events for environment and humanitarian causes. Although many organizations keep corporate videos focused on their products and services, a few bold organizations are leading the way on using marketing budgets towards CSR oriented videos.
Along with the creative benefits received from the use of videos, there are other advantages that catch the CEO’s eye when deciding to go forward with the video strategy.
Cost Factor: With the advent of new tools and technologies, video production costs have declined in the last few years, leading to increased adoption.
Data Factor: As compared to television and print mediums, videos make it easy to gather key demographic information for understanding customer preferences.
Sharing Factor: Loyal users are more likely to share video content when affirming brands that they like.
Knowing what works for your brand will help you make an informed choice on going the corporate video way. For the right recommendations for your brand, do get in touch with the insightful team at Creative Ideaz.
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I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
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It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
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I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
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