When the going gets tough, the tough get going. If you are an entrepreneur with ideas galore, and funds a few, worry not, cause there is still so much that you can do. It is a myth that content marketing is a budget intensive activity. In fact, some of the most economical ways of reaching out to your customer can be through the digital medium. For those just starting off on the journey, here are a few tips that can help you achieve your goals at a minimal cost.
• Start a Blog: One of the best techniques that you can start off with right away is to use a blog. Blogs have been around for more than a decade now and their popularity never fails to please. Contributions can be done from closest family and friends, as they are the ones who will be hearing you babble on about your product day in and day out. Other alternatives are to look for freelance writers, students or industry folks who are interested in moonlighting as writers for a small fee.
• Newsjack: A low cost method for getting the maximum visibility, newsjacking has come into light after the famous book by David Meerman Scott entitled “Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage” The book suggests how you can introduce your brand subtly into stories on breaking news by giving a quote or reaction to an important news event. This technique will go a long way in establishing you as a thought leader and give you that all important coverage that is sometimes impossible to gain by other means. You can newsjack either in real time by keeping an eye on news events as they happen or you can plan on creating your content based on upcoming events. For example, the historical arrival of the Royal baby on May 2 was one such occasion that was used by smart media gurus as a catalyst for their content marketing initiatives.
• Hire an Agency: Guess what! You may actually be able to afford an agency within your shoestring budget. Being the experts in their field, agency executives can recommend just the right set of services that you can start using which will give you the best value for money. An agency can work with you to fulfill your needs and will also have the right contacts that can help spread the word. Creative Ideaz, UK is one such digital agency that works closely with clients to maximize their digital reach at a cost that fits into their budgets. To get an insight into working with an agency, do get in touch with us at 08450942153.
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir