What is in store for content and digital marketers in 2015? The industry saw new bursts of creativity and talent last year, and this year promises to be no less. While some clients will prefer to maintain status quo, there are those who will make bold moves into frontiers unexplored.
One such unexplored and high potential area is that of geo targeting marketing. The concept is extremely simple. Over the last few years, marketers have been using GPS solutions to determine customer locations. Based on all the data collected, they perform intensive data mining operations to find market segments based on client geography. Once this information is available, marketing gurus get to work to create marketing campaigns that best represent the product in each location. Going a step further, the location based information can be collected at real time so that the most effective marketing message reaches the customer at exactly the right time.
A simpler way to gain similar results in geo-targeted marketing is to use Beacon Technology. This technology uses the Bluetooth Light Energy (BLE) mechanism to allow communication to smart devices within close range vicinity. The benefits – absolutely low cost factor as compared to GPS solutions. Such technology is best used in indoor scenarios such as inside retail stores, malls or airports.
An example of how this technology can be put to good use is as follows:
A brick and mortar retail store decides to make their promotions available to their customers. The customers will need to download an application into their phone and keep their Bluetooth on. Now, let’s say the customer is in one of the store aisles looking for a great deal on a pair of shoes. The application will detect the customer’s physical presence and send out real time coupons that can be redeemed immediately on the current purchase. In theory, this scenario has all the elements of a perfectly executed geo targeted marketing strategy.
In practice, the technology needs to pick up more momentum amongst the masses. A research conducted by Swirl Research revealed the following results:
• 45% of consumers ignored alerts because they were not relevant
• 37% of consumers ignored alerts because they were not of high value
• 16% of consumers ignored alerts because they were irritating
The apt use of this technology for marketing is one of the most interesting challenges for digital and mobile marketers today. 2015 holds the promise for many innovative applications in this area. For this and other strategic digital marketing initiatives for your organization, do get in touch with us today.
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear